Kinney Drugs : Club Flemy (Flu Monster)
A multi-format broadcast and digital campaign engaging Gen Z audiences around seasonal flu prevention.
Client: KINNEY DRUGS
Campaign type: Gen Z targeted TV campaign
Channels: Broadcast television & targeted digital channels
Distribution: Multi-market regional broadcast across NY & VT
Year: 2024
CREATIVE CONTEXT
To connect with Gen Z audiences, the campaign translated flu prevention into cultural language rather than clinical instruction. Set inside a packed dance-club environment, Flemy the flu monster became a metaphor for how quickly illness spreads in high-energy, close-contact spaces - underscoring the importance of a seasonal flu shot.
Anchored by original club music aligned with Kinney’s established sonic brand - and brought to life through choreographed movement and performance - the spot delivered a humor-forward message that felt rhythmic, visual, and socially native: Catch the vibe. Not the flu.
CREATIVE CONTEXT
To connect with Gen Z audiences, the campaign translated flu prevention into cultural language rather than clinical instruction. Set inside a packed dance-club environment, Flemy the flu monster became a metaphor for how quickly illness spreads in high-energy, close-contact spaces - underscoring the importance of a seasonal flu shot.
Anchored by original club music aligned with Kinney’s established sonic brand - and brought to life through choreographed movement and performance - the spot delivered a humor-forward message that felt rhythmic, visual, and socially native: Catch the vibe. Not the flu.
CREATIVE CONTEXT
To connect with Gen Z audiences, the campaign translated flu prevention into cultural language rather than clinical instruction. Set inside a packed dance-club environment, Flemy the flu monster became a metaphor for how quickly illness spreads in high-energy, close-contact spaces - underscoring the importance of a seasonal flu shot.
Anchored by original club music aligned with Kinney’s established sonic brand - and brought to life through choreographed movement and performance - the spot delivered a humor-forward message that felt rhythmic, visual, and socially native: Catch the vibe. Not the flu.
CREATIVE CONTEXT
To connect with Gen Z audiences, the campaign translated flu prevention into cultural language rather than clinical instruction. Set inside a packed dance-club environment, Flemy the flu monster became a metaphor for how quickly illness spreads in high-energy, close-contact spaces - underscoring the importance of a seasonal flu shot.
Anchored by original club music aligned with Kinney’s established sonic brand - and brought to life through choreographed movement and performance - the spot delivered a humor-forward message that felt rhythmic, visual, and socially native: Catch the vibe. Not the flu.
FULL
ORCHESTRATION
• Project Direction
• Concept & Creative Consultation
• Creative & Production Oversight
• Original Music Direction & Sonic Brand Alignment
• On-Set Brand Oversight & Quality Assurance
Orchestrata guided the project from early creative development through production and delivery - coordinating creative direction and overseeing production partners to ensure brand consistency, tonal clarity, and cohesive execution across broadcast and digital formats.
FULL
ORCHESTRATION
• Project Direction
• Concept & Creative Consultation
• Creative & Production Oversight
• Original Music Direction & Sonic Brand Alignment
• On-Set Brand Oversight & Quality Assurance
Orchestrata guided the project from early creative development through production and delivery - coordinating creative direction and overseeing production partners to ensure brand consistency, tonal clarity, and cohesive execution across broadcast and digital formats.
FULL
ORCHESTRATION
• Project Direction
• Concept & Creative Consultation
• Creative & Production Oversight
• Original Music Direction & Sonic Brand Alignment
• On-Set Brand Oversight & Quality Assurance
Orchestrata guided the project from early creative development through production and delivery - coordinating creative direction and overseeing production partners to ensure brand consistency, tonal clarity, and cohesive execution across broadcast and digital formats.
FULL
ORCHESTRATION
• Project Direction
• Concept & Creative Consultation
• Creative & Production Oversight
• Original Music Direction & Sonic Brand Alignment
• On-Set Brand Oversight & Quality Assurance
Orchestrata guided the project from early creative development through production and delivery - coordinating creative direction and overseeing production partners to ensure brand consistency, tonal clarity, and cohesive execution across broadcast and digital formats.
