Kinney Drugs: Hearing Health Centers
A multi-spot TV campaign supporting the launch of in-store Hearing Health Centers across 52 locations.
Client: KINNEY DRUGS
Campaign type: Multi-spot TV campaign
Channels: Broadcast television & targeted digital channels
Distribution:Multi-market regional broadcast across NY & VT
Year: 2023
CREATIVE CONTEXT
This approach aligned with Kinney Drugs’ broader use of humor to differentiate in a competitive retail landscape, helping normalize mild-to-moderate hearing loss without minimizing its importance. The three spots were developed as a connected series, airing individually on broadcast and sequentially across digital placements to reinforce recognition and continuity.
CREATIVE CONTEXT
This approach aligned with Kinney Drugs’ broader use of humor to differentiate in a competitive retail landscape, helping normalize mild-to-moderate hearing loss without minimizing its importance. The three spots were developed as a connected series, airing individually on broadcast and sequentially across digital placements to reinforce recognition and continuity.
CREATIVE CONTEXT
This approach aligned with Kinney Drugs’ broader use of humor to differentiate in a competitive retail landscape, helping normalize mild-to-moderate hearing loss without minimizing its importance. The three spots were developed as a connected series, airing individually on broadcast and sequentially across digital placements to reinforce recognition and continuity.
CREATIVE CONTEXT
This approach aligned with Kinney Drugs’ broader use of humor to differentiate in a competitive retail landscape, helping normalize mild-to-moderate hearing loss without minimizing its importance. The three spots were developed as a connected series, airing individually on broadcast and sequentially across digital placements to reinforce recognition and continuity.
FULL
ORCHESTRATION
• Project Direction
• Concept & Script Consultation
• Production Team Leadership
• On-Set Oversight & Quality Assurance
Orchestrata guided the campaign from early creative development through production and delivery - aligning concept, script, and execution across a multi-spot rollout while protecting brand tone and ensuring broadcast-ready consistency.
FULL
ORCHESTRATION
• Project Direction
• Concept & Script Consultation
• Production Team Leadership
• On-Set Oversight & Quality Assurance
Orchestrata guided the campaign from early creative development through production and delivery - aligning concept, script, and execution across a multi-spot rollout while protecting brand tone and ensuring broadcast-ready consistency.
FULL
ORCHESTRATION
• Project Direction
• Concept & Script Consultation
• Production Team Leadership
• On-Set Oversight & Quality Assurance
Orchestrata guided the campaign from early creative development through production and delivery - aligning concept, script, and execution across a multi-spot rollout while protecting brand tone and ensuring broadcast-ready consistency.
FULL
ORCHESTRATION
• Project Direction
• Concept & Script Consultation
• Production Team Leadership
• On-Set Oversight & Quality Assurance
Orchestrata guided the campaign from early creative development through production and delivery - aligning concept, script, and execution across a multi-spot rollout while protecting brand tone and ensuring broadcast-ready consistency.
