CASE STUDY
PROJECT

Orchestrata: Business Rebrand & Launch

Robyn’s old brand just couldn’t hold a candle to the multi-dimensional business owner she’d grown into. Having been on both sides of the client-contractor coin, Robyn discovered this dual perspective was pretty unique. It certainly gave her a lot of empathy.

A red haired woman speaks with a black haired woman while looking at a camera during a branding session
“Working with Robyn to develop Orchestrata's foundational brand strategy (as her brand strategist) was work as usual for us. She and I have been professionally collaborating closely for nearly a decade. On top of that, we’ve been close friends for even longer. If that doesn’t speak to how pleasant it is to work with Robyn, I’m not sure what does.”

Collaborator Christine Walker
Owner, Verse Brand Strategy

CHALLENGE

And because she can lead projects from initial vision to final delivery — thanks to her journey from junior graphic designer to Creative Director to studio owner — she had to take a deep breath and search her soul. 

STARTING OVER

Decision? Complete reboot of her brand. As the kids say, “It was so on!”

BUILD

Creating a new identity to match her business model meant pulling a talented team together to create and launch, well, everything.

But Robyn didn’t sweat it.

With a talent pool for days, she curated her dream team of 12 to start from the top level — new brand identity (name, logo, brand manual) — on down to its implementation for printed collateral pieces and digital (gathering testimonials, photo and video support content, as well as copy, design, SEO strategy, and development).

A red haired woman has her makeup applied for a photoshoot
A composed shot of various bluish brand collateral for Orchestrata, including a brand manual, tablet, and website on a mobile phone

CHALLENGE

And because she can lead projects from initial vision to final delivery — thanks to her journey from junior graphic designer to Creative Director to studio owner — she had to take a deep breath and search her soul. 

STARTING OVER

Decision? Complete reboot of her brand. As the kids say, “It was so on!”

BUILD

Creating a new identity to match her business model meant pulling a talented team together to create and launch, well, everything.

But Robyn didn’t sweat it.

With a talent pool for days, she curated her dream team of 12 to start from the top level — new brand identity (name, logo, brand manual) — on down to its implementation for printed collateral pieces and digital (gathering testimonials, photo and video support content, as well as copy, design, SEO strategy, and development).

A red haired woman has her makeup applied for a photoshoot
A composed shot of various bluish brand collateral for Orchestrata, including a brand manual, tablet, and website on a mobile phone
A red haired woman has her makeup applied for a photoshoot
A composed shot of various bluish brand collateral for Orchestrata, including a brand manual, tablet, and website on a mobile phone

CHALLENGE

And because she can lead projects from initial vision to final delivery — thanks to her journey from junior graphic designer to Creative Director to studio owner — she had to take a deep breath and search her soul. 

STARTING OVER

Decision? Complete reboot of her brand. As the kids say, “It was so on!”

BUILD

Creating a new identity to match her business model meant pulling a talented team together to create and launch, well, everything.

But Robyn didn’t sweat it.

With a talent pool for days, she curated her dream team of 12 to start from the top level — new brand identity (name, logo, brand manual) — on down to its implementation for printed collateral pieces and digital (gathering testimonials, photo and video support content, as well as copy, design, SEO strategy, and development).

A red haired woman has her makeup applied for a photoshoot
A composed shot of various bluish brand collateral for Orchestrata, including a brand manual, tablet, and website on a mobile phone

CHALLENGE

And because she can lead projects from initial vision to final delivery — thanks to her journey from junior graphic designer to Creative Director to studio owner — she had to take a deep breath and search her soul. 

STARTING OVER

Decision? Complete reboot of her brand. As the kids say, “It was so on!”

BUILD

Creating a new identity to match her business model meant pulling a talented team together to create and launch, well, everything.

But Robyn didn’t sweat it.

With a talent pool for days, she curated her dream team of 12 to start from the top level — new brand identity (name, logo, brand manual) — on down to its implementation for printed collateral pieces and digital (gathering testimonials, photo and video support content, as well as copy, design, SEO strategy, and development).

TODAY

How’s it going? Well, pretty great. We’ll be updating our case study as new testimonials roll in. ; )

“Working with Robyn is like hanging out in yoga pants with a buddy — completely comfortable. She immediately builds easy relationships that last from kick off to launch."

Collaborator Emily Capps
Senior Copywriter & Content Strategist

"Shooting brand photography for Orchestrata was a treat. Robyn had a clear vision and strategic plan for the project, which included a creative dream team only someone in the industry would be able to piece together. The collaborative process with the team was efficient, fast-paced, and super fun!"

Collaborator Sarah Fredenburg Owner,
Sarah Heppell Photography

TODAY

How’s it going? Well, pretty great. We’ll be updating our case study as new testimonials roll in. ; )

“Working with Robyn is like hanging out in yoga pants with a buddy — completely comfortable. She immediately builds easy relationships that last from kick off to launch."

Collaborator Emily Capps
Senior Copywriter & Content Strategist

"Shooting brand photography for Orchestrata was a treat. Robyn had a clear vision and strategic plan for the project, which included a creative dream team only someone in the industry would be able to piece together. The collaborative process with the team was efficient, fast-paced, and super fun!"

Collaborator Sarah Fredenburg Owner,
Sarah Heppell Photography

TODAY

How’s it going? Well, pretty great. We’ll be updating our case study as new testimonials roll in. ; )

“Working with Robyn is like hanging out in yoga pants with a buddy — completely comfortable. She immediately builds easy relationships that last from kick off to launch."

Collaborator Emily Capps
Senior Copywriter & Content Strategist

"Shooting brand photography for Orchestrata was a treat. Robyn had a clear vision and strategic plan for the project, which included a creative dream team only someone in the industry would be able to piece together. The collaborative process with the team was efficient, fast-paced, and super fun!"

Collaborator Sarah Fredenburg Owner,
Sarah Heppell Photography

TODAY

How’s it going? Well, pretty great. We’ll be updating our case study as new testimonials roll in. ; )

“Working with Robyn is like hanging out in yoga pants with a buddy — completely comfortable. She immediately builds easy relationships that last from kick off to launch."

Collaborator Emily Capps
Senior Copywriter & Content Strategist

"Shooting brand photography for Orchestrata was a treat. Robyn had a clear vision and strategic plan for the project, which included a creative dream team only someone in the industry would be able to piece together. The collaborative process with the team was efficient, fast-paced, and super fun!"

Collaborator Sarah Fredenburg Owner,
Sarah Heppell Photography

TODAY

How’s it going? Well, pretty great. We’ll be updating our case study as new testimonials roll in. ; )

“Working with Robyn is like hanging out in yoga pants with a buddy — completely comfortable. She immediately builds easy relationships that last from kick off to launch."

Collaborator Emily Capps
Senior Copywriter & Content Strategist

"Shooting brand photography for Orchestrata was a treat. Robyn had a clear vision and strategic plan for the project, which included a creative dream team only someone in the industry would be able to piece together. The collaborative process with the team was efficient, fast-paced, and super fun!"

Collaborator Sarah Fredenburg Owner,
Sarah Heppell Photography